Issues importing the demo content and setting the page

When following the instructions for the theme installation and importing the demo content (https://new-boutique.kutethemes.net/documentation/docs/theme-installation/4-import-demo-data/), it succeeds but the format does not look correct: https://gyazo.com/497fbb2b0acb40b00fa84187d20591f2
I am trying to use the Demo 31 but can't get it to work correctly.